Chiconomics

It is very important if you blog to mention the credit crunch. Content is king and these two little words in combination are grande buzz wordos en el blogospheros. Credit crunch, credit crunch, credit crunch. That said, I would like to introduce the fashion practice of chiconomics and to tell you I’m on cardi-watch. In November last year my life changed forever when I was shopping with my big sis in Selfridges, and I tried on the Missoni Avorio wool cardigan coat. For a short while I was enveloped is soft, warm, designer loveliness beyond anything I can really describe. Sadly the coat was priced around £800 which is beyond the budget of a lowly symbolic analyst in waiting (sob). However, it matched my wooly raspberry Uggs so exquisitely that in lieu of actually buying it I thought I’d simply keep it on for a time, whilst I window shopped in the Dries Van Noten concession. Oh it was heaven for 10 long minutes – the cardi was mine. That is, until I had to put the shop assistant who was nervously trailing me around Selfridges 2nd floor out of her misery, and explain that I had no intension of buying the cardigan and not to worry I was neither a loon nor a shop lifter. She responded so graciously as I took it off and handed it over, by telling me that it really suited me. Bless her.

The next best thing to buying, is wearing a garment just for a bit. Much more satisfying than window shopping and cheaper than actually purchasing. I highly recommend it, and it’s my top tip for the credit crunch. I was in Harvey Nichols in Leeds on Saturday, and I did the same thing with one of this seasons Roberto Cavelli knock out dresses. There is no point buying such a thing unless you have a yatch in Portafino, which is the only accessory that will do for that sort of dress. Why waste £875? 

Back to cardi watch. I still really want it & I think about it all the time. It’s reached 30% off on net-a-porter, but I remain firm that I will not purchase it until the price drops a bit more, Missoni or not. It must reach a price that it still cheaper than going on a knitting course at Central St Martins and buying my own flock of sheep to make the wool.

But seriously, no seriously. WTF is going on with the shopping frenzy??!! Yes there are some amazing discounts to be had out there at the mo ( I found £600 off a Prada dress on Saturday) but aren’t we supposed to be in a recession? Burberry were almost giving away clothes on Regent street before Xmas and I heard Superdrug announce an online sale of 99% on Xmas day. That’s not a typo btw. I do mean ninety nine. As I bagan to trawl the retailers of Missoni last week, I can only describe scenes of utter madness something along the lines of a shoal of piranhas stripping the flesh off a plump calf having a paddle.

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