thinking is the new black

I’ve been reading Radical Consumption by Jo Littler, which was only published in Jan this year by O.U press.

From the time I began my own research in 2005 this is one of the most engaging titles I’ve read, perhaps since Health and Potters Rebel Sell. I’ve found it very useful in considering the responses to the consumer interviews I conducted and the practice of what I’m calling double distinction, drawing on Bourdieu’s seminal theory. I’m looking at how participants justify their consumption through individual lifestyle practices, and through passing judgement and distancing themselves from other peoples consumption. More of this one day, but lets wait for a successful viva, before I spill.

Not really to do with my research, but I found the discussion of ethical consumption, worthiness and moralizing particularly interesting and loved the case study ?of US clothing label American Apparrel in the book. I’ve been a tentative fan of American Apparel for some time, but being in my 30s I find some of the lines a little bit too nu rave /juvenile for my own taste. However my boyf who I shall refer to as The Italian here on in in this blog is 5 years older than me and he declared it his new favourite shop the other day. American Apparel use non-model models in their campaigns and the images are often sexual in a readers wives, 70 soft porn kind of way. This allows for an ironic consumptionvia the brand, and for them to move away from the stuffy connotations of worthiness and yogurt weaver fashion slow mo remit of most ethical labels. Really interesting to me as I’m often moaning to my fashion friends that most ethical fashion I’ve come across, offends my style sensibilities.

As I’m on a fashion tip today I wanted to share this beautiful print on my new Echo scarf. I was out scouring with my fashion friend The Forbes, last Saturday and we came across a load of gorgeous scarves in local boutique Sirene. Echo are a family company based in NY, and these prints are from their archives from the 1920s.

Accessories are brilliant for updating an outfit without spending very much money, so it’s no surprise given the current climate that scarves are going to be a big thing. Not everyone can afford an Hermes so a find like this ‘lovely’ from Echo makes my day.

I’ve been thinking a lot lately about what I will do when I finally sit my viva and become Dr Peacock. What will life be like post PhD and what is next on my research agenda? 

I went to Cuba in 2007 to stay with a family in a casa particular in Verdado a nice suburb of Havana. It had been a major ambition of mine to visit the country and the trip was fantastic. But ever since I’ve been dying to get back and spend more time there, exploring the rest of the country.

Last  week I went to watch Che: Part I . Mainly because I’m a massive fan of Benicio del Toro. It’s an unusual film, not quite what I was expecting to be honest and if you have little or no prior knowledge of Che Guevara or the Cuban revolution, basically you’re f***ed. Coincidentally I heard  yesterday that one of the artists from Buena Vista Social Club, Eliades Ochoa – the one with the cowboy hat, is coming to

perform in Feb in my home town.

I’m so giddy. All roads are leading to Cuba. I see it in the dregs of my mojito – my future is in Cuba. 

I’ve recently been diagnosed with celiac disease which sounds much more dramatic and serious than it is, but one of the symptoms is an intolerance of wheat and gluten which has been making me feel very tired and nauseous.  This is an extreme blow , as one of my other passions in life is cake. I love it. Lemon drizzle, macaroons, fairy cakes, scones, you name it I can make it and eat it. Yessirree I take cake very seriously indeed. But you’ll know this already if you’re a regular to this blog and all about my future plans for a tea room called the Public Sphere after Habermas’ great work. I envisaged sparknotes on critical theorists and their key works on the menu, and a free weekly salon for debate on culture and life, in the Raymond Williams sense of the word. I suppose I could still do this and make all the cup cakes gluten free – but the wheat free flour doesn’t rise very well. No Cuba is where I’m headed in my dreams.

Since a lot of my research and growing expertise is in the field of identity formation and brands, I have been fantasizing about making an ethnographic film on such things.

One of the things which fascinated me so much during my 2007 trip to Cuba was the almost total lack of  marketing, and miniscule references in popular culture to consumer brands (Cuban or other) that we experience in The West.  Not suprising given  wages average about £15 a month and because of the embargos food and goods are rationed. Literally there isn’t anything to buy.

During my time in Cuba I recall seeing only a few billboards in Havana with government messages and political slogans, but no commercial advertising. I seem to remember there being 3 TV channels – all state owned. My land-lady made me watch universidad para todo every morning, which was on 1 of the 3 an educational channel. I saw one shop in the foyer of the hotel national selling palm olive soaps and some L’Oreal shampoo I think, and just one other store in a very smart touristy area of Havana selling trainers  There were definitely some real or fake Adidas and Nikes in amongst them, and that’s the only form of branded goods I recognized during my stay. However, I found something online which quoted

Business Week (August 6, 2001) ranked the top 100 global brands and stated that of these 64% were available in Cuba

So much of contemporary identity in the UK is signified through our relationship with consumption and engagement with the brands we choose. And yet Cubans have  a strong sense of identity that is both individual and group – national and local .To me a non cuban, this seemed to be in part constructed through music,family, baseball etc.

But Cuba is changing, and especially in light of Obamas’ hint at new policy on Cuba I feel this will alter soon. Who in Cuba will experience an increase in material culture if embargoes are lifted? Will this result in a a semiotic glut and how will this effect class relations?

So now I’m day dreaming about learning ethnographic film making techniques and looking for crash courses in Spanish…

What doing a PhD feels like sometimes.

So I promised an update on the state of the per her der back in October, and so far I’ve managed to avoid following that up, because I HAVEN’T FINISHED.

I have been working on my PhD since April 05 and am grimly aware that I’m approaching the end of 2008 and I HAVEN’T FINISHED. 

Yes, despite having 3 months at the beginning of the year where I holed myself and renounced pretty much every other aspect of my life to write, I HAVEN’T FINISHED.

But why haven’t I finished? I’m really not sure, because I worked all day last Sunday whilst all around me were Christmas shopping, watching football, drinking beer and having fun. I worked until 21:50 last night whilst others watched crap on Living and ate chocolates. At this rate I should’ve finished by now surely?

This is the point where if I were in a film of my life (staring Scarlet Johansson as me) there would be a big focus pull. Spooky voice-over would rasp accusingly  ”where has your life gone?”, as something truly tragic composed specially by Morricone sets the scene, the heroine is finally caught out  by the truth; that she sat around all day, eating chocolate, playing with kittens, reading Vogue and attending light lunches.

But hang on…

A really depressing fact, which I came across today is that 3/4 of PhD students in the UK take 7 years to complete. Man oh man. I started the PhD in April 05, so I’ve been at it a total of 3.5 years and during that time I changed my status from FT to PT. When you’re registered as PT you only received half the supervision hours and are only expected to work about 16 hr p/w on the thesis. So, a year consisting of 2 PT semesters only counts as 0.5 when the trajectory is calculated. Following that logic, if the PhD took me another year I’d still meet the national average, and I could actually take another 2 years to complete it. God forbid.

Mulling all this over, I started to think quite seriously though what have I been doing? So I had an audit of sorts. In 3.5 years of doing a Phd (nearly 4 years in terms of my life, time and commitment)  I’ve presented at 4 conferences (one international)  & attended another international symposium. I went to Cuba, Morroco, Thailand and Vietnam, Spain and Italy. I’ve ended a long-term relationship, started a new one, and moved house. I’ve written 2 papers and had one published, taught for 5 semesters, held a FT position as an analyst for 3 months, followed by another period as an analyst later in the year for 5 months, and this semester I’ve begun supervising  undergraduate dissertations. And yes, I have not missed reading one monthly addition of Vogue. 

Phewee. I feel so much better for this little audit; I’m now able to say I haven’t finished in lower case. So joy to the world, and peace on earth.

I think it is quite common to worry about the big bad deadline, and especially given that people are constantly asking me when I’m going to finish. It’s very hard to impress on people who are not doing a PhD- quite what it is that one does, when doing one, and all the to-ing and fro-ing with supervisors reading drafts, redrafting, progress reviews, transfer vivas, selecting externals.

But I’m rather cheered that I’ve discovered some fantastic PhD blogs recently. It provides a great deal of comfort to know that there are other people out there experiencing similar things. 

As the Wild Child Fatboy slim remix goes…”Default damager, power to the people“.

Oui mes readers jolie, it is I, & I am back with the ill behavior.  

Google analytics tells me, much to my surprise and delight, that people are ending up at this humble destination whilst searching using key words stress & PhD. Therefore I’m thoroughly obliged, nay, compelled to revive thinking is the new black and share the highs and the lows of my personal tale of research-arama, avec tous.

So much has passed since I last blogged way back in April:  I watched the new season of Lost no less, Hilary was defeated by Obama, people wore Gladiator shoes, Safari chic and the Global Traveler look, I moved in with Senor Marco,  we went to Italy & Ibiza for the Summer hols, the iPhone came down in price, & I returned to the commercial world of work for 5 months. And still IMHO no one has really found a use for Twitter. My, time has flown. 

 Why no words on here from me for so long? By April I had been holed up for 4 months writing the thesis, and was more than ready to get ba wit it mandemz the legendary content and media team at iCrossing UK. But alas alack, after bashing 65000 words out of the 80000 word count of the PhD between Jan-April 08, frankly I have not felt like writing  even a shopping list until now. In addition, I was busy working on some research and analysis projects over the summer for a TV client, a major FMCG and finally a pharma client, on behalf of iCrossing, so social media kept me from social media.

It has been a very tough decision indeed to leave the team, but I’ve decided to return to academia and teach this semester in order to allow me time to submit the thesis, prepare for the viva, maybe even write a paper and go to some conferences. (More of this in coming weeks…) Teaching starts next week and I’m really looking forward to supervising some undergrad dissertations this year, and teaching “Innovation, Culture and Technology”. Although I’m already missing the A-team in content and media in the Brighton office and their clever clever ways I’m also really happy to be able to pursue my own agenda.

So yes folks, I am a university lecturer and PT freelance researcher, or as I prefer to say at diner parties when asked what it is that I do?   I’m  presently a symbolic analyst thank you very much for asking.  A term which comes from economist Robert Reich, in Reich R, B. (1991) The Work of Nations. Simon & Schuster.

 “all the problem solving, problem identifying, and strategic brokering activities […] they do not enter world commerce as standardized things. Traded instead are the manipulations of symbols -data, words, oral and visual representations. (Reich 1991 p177).

Although it’s some 17 years old, I’m still very taken with this book and I’ve employed Reichs’ work in my own a fair bit, and especially in a paper I wrote for the BSA conference in 2006. I’ve also used his theories in my thesis, so expect more of him too. Anyhow, I’m one now, a symbolic analyst that is, when I’m not busy being either a research student, social anthropologist slash social scientist slash communication theorist, slash fashionista revolutionista slash retired at 33. Hmmm. So little time so much to do.

A full update on the state of the PhD and A/W fashions with be with you imminently.

I’m not a linguist. Phew.

I had a minor set-to last week with the discourse analysis section of my consumer interviews, which has knock affects on the overall final structure of the thesis. Being so near the to the end, at the time this felt somewhat of a minor disaster, and sent my bonce in a right old spin.
There are many styles of discourse analysis, all slightly different in nature and therefore consequence and, some favoured more by certain disciplines than others. My research is what is known as “interdisciplinary” and I have been feeling a little tugg of love between humanities and social sciences lately, perhaps confounded by the fact that I have 2 supervisors who’s areas of experience and expertise have a humanities/soc-sci split. This has actually worked really well for me up until now, but last week during a meeting, it became apparent that there was an atmosphere of concern over the way I have analysed the interview data. Obviously it is good to know these things now before submission and viva, and that it what supervisors are for. However it is an unpleasant feeling when the output of nearly 3 years toil is called into question.

Two pieces of advice that I’ve constantly echoing in my head (which actually come from the Gaunlett article I mentioned in a previous post) are

Don’t let the PhD over run 3 years, get it finished.
Stop reading, start writing.

So consequently I’ve been all 6s & 7s this past week because, I ‘ve been in the library doing desk work on theories of my method and have lost writing time, because I am reading. However in the words of Tammy Wynette I am going stand by my method. A little known fact is that Tammy originally wrote her famous hit about the insecurities she had over an emerging field of data analysis she was developing. At the very last minute she changed the lyrics from method to man, to avoid alienating fans without a university education.

Back to me. I went away after meeting the supers, with a sense of impending doom that I was going to have to review all my data and produce a corpus and would bankcrupt myself doing the PhD forever. I spent a day looking through all these hideous methodology papers on sociolinguistics, speech act theory, and pragmatics looking for clues. There were tables and graphs and metrics and grids and diagrams and, and, YER- UCK! You have to understand that it you cut a slice off one of my limbs, that it would say “qualitative” in sugary pink writing like a piece of Brighton rock. I am qualitative in the way Cathy was Heathcliff. I loathe numbers. I can’t even remember my mums phone no, which she has had for 15 years. Then I came across some comforting words on Foucault from the lovely squishy cultural theorist par excellence, Stuart Hall, that made me feel all warm and fuzzy.

“The first point to note is the shift of attention in Foucault from language to discourse. He studied not language, but discourse as a system of representation”.

That’s what I’m talking about, discourse as a system of representation. Language and practice – language and practice. I’ve said it before and I’ll say it again. Discourse is something we do. No piece of software, or visualising metrics, table thingie is ever going to provide insight into the ideological biases and power relations explicit in discursive formation as far as I’m concerned. What good would a graph do in offering perception of socio-cultural context? Numbers Pah! It’s back to my first love of social –semiotics for me. I’ll be applying Saussure & Barthes on the ones and twos. Words as signs; iconic, symbolic, indexical. It’s denotation and connotation all the way. Yes sireeeee.

In the interests of balanced debate, here is an article from my friend Shirl biggin up graphs. Shout out to the graph collective. RRrrrspect.

Remember a while ago I mentioned a blog post and a comment about “I don’t want to have a conversation with my toothpaste”? Well I’m preparing to give a lecture on branding and web 2.0 to a group of university students and when I was putting some thoughts together yesterday I came across it again.
Here’s the link.
I was reading through the Forrester social media report from February and it got me thinking once again about the use of the term conversation and the marketing industry employing certain words and phrases to constitute a discourse. Coincidently I am working on a chapter at the moment about consumers and producers or rather consumers as producers. I’ve been nurturing this idea for some time, but approach it with my discourse analyst hat on. Discourses I believe are something we do, they are performed and as such have an effect because they shape the way we think and act, but there is a metaphysical paradox, because they are self fulfilling. After all if we say something is being talked about – it’s being talked about. I’m arguing consumers as producers constitutes a discourse in its own right.

Because I am so busy writing it up, I’ve decided to pass on submitting a couple of abstracts for upcoming conferences in the Summer, which is a bit pants. I simply don’t have the time at the moment. Boo. However the end is in sight now and, my supervision meeting last week gave me a lot of confidence that the work is up to speed and meeting the right standards. I have agreed to the lecture though and am REALLY looking forward to it. It’s been a while since I’ve had the opportunity to speak in front of a large audience and, undergrads first thing in the morning can be challenging. It’s going to be a lot of fun.

Finally, an oldey but a goodey. At the beginning of my PhD I cam across a short article by David Gauntlett about completing a PhD, so I reread it last week. There are loads of guides on the market on how to survive, or how to write a thesis and, I’ve had a flick through a few. In retrospect none hit the mark as far as I’m concerned, but David’s article is pretty spot on.

As and aside to social theory, for r&r, I’ve been studying the Dharma. A few days ago I came across Paramis or the ten perfections. This is what one needs to achieve to be fully awakened, to have bodhisattva, the road to Buddha.

The 10 perfections are

1. Generosity (dana).
2. Virtue (sila).
3. Renunciation (nekkhamma).
4. Wisdom (panna).
5. Energy (viriya).
6. Patience (khanti).
7. Truthfulness (sacca).
8. Determination (aditthana).
9. Loving-kindness (metta).
10. Equanimity (upekkha).

The 10 perfections strike me as a really good Q.A framework for “writing up” a thesis.

A PhD is an apprenticeship in research. Nevertheless, for the majority of research students it is the single biggest piece of work they will ever produce in their lifetime, and therefore an expression of a significant personal journey. It takes years of devotion and truly is more than research and critical thinking. It’s a commitment to an idea and an “original contribution to knowledge”; it is a massive deal. However, I think that many people get carried away with what I’ll call Magnus opus syndrome. Sometimes it’s very easy to lose sight of the bigger picture and remember where a thesis sits in the scheme of life, all things woo-woo. Universe = BIG Thesis = small.

Anyway that said, I do see a lovely connection with the paramis and trying to get the old per her der finished. Thinking about and applying them to my research and life has certainly helped to get through some of the more difficult times recently. Generosity for instance is the key paramis to achieving the others because it includes all the others. It means being openhearted and letting go of the past or any negative habits. I have found this really helpful by turning it on myself when I’ve had days where I’ve struggled with writers block or haven’t quite achieved what I’d set out at the beginning of the day. It’s about living in the present moment and saying OK never mind about that and refocusing on being skillful in the now.

Paramis aren’t elaborate concepts either, which is one of the things I like about them. Employing the notions of say determination and energy to studying is fairly straightforward, but I also particularly like the ideas of truthfulness, patience, and equanimity.

Obviously one needs to be truthful when presenting an analysis, but I think really listening to what your heart tells you, and being brave enough to be honest about ideas is actually quite hard and occasionally scary. What if they’re rubbish thoughts? What if someone says durrrr – of course, and anyway? Yet, some of my best ideas have been my most uncomplicated ones and in the emerging thesis, I’m being to see that the original contribution to knowledge I’m making comes from simplicity rather than complexity. It’s about stripping away ideas to find ‘a truth’.

A PhD is one looooooooooonnnnnnnnng exercise in patience, in the sense that of course one needs amazing staying power to get to through the other side. Mental endurance if you like – comme ca the Japanese game show. But another sort of patience is also required because a PhD does not come all at once. It really is a series of processes. It can be absolutely infuriating to have to re-draft research proposals, aims and objects over and over, or spend an entire year conducting a literature review on a topic that – OK you become a world expert on for 10 minutes, but can’t bare to discuss with anyone for even 1 minute, because you are sick of hearing words, like for instance “commodity fetishism” or “branding” said aloud in the same utterance. But be patient if you can, because it does all come together. I was chatting with the supers about this only the other day. Although I cursed having to draft, redraft and re-redraft various documents for thesis outline or transfer meetings, because of the process my objectives eventually became razor sharp and one of the most useful tools in allowing me to crack on so quickly now. Know why? The objectives function, and I’ve actually stuck to them. Yup, they’re good.

Equanimity is also very important to Buddhism. In fact it’s fundamental to finding awakening. It is according most dictionaries a type of “mental composure”, especially in the face of adversity. It’s actually one of my favourite words at the moment. It’s to this week, what ambivalent was to last week. It’s difficult when writing up, because it can be pretty intense when you’re immersed, or having to put in long lonely days. Most of time in the final stages of a PhD is spent just with thoughts, and I think this is what is probably both the source of all the stress, and what sends people a bit la la. It’s an experience you can’t really communicate to anyone unless they’ve been through it, which can be a further source of isolation and inequity. This slightly off kilter state of mind can’t be explained to, nor understood by anyone who hasn’t done a PhD. Equanimity can definitely be refined, and I have found the more I meditate on it, the more steady I feel about the task in hand, so the more able I am to get on with it. Cultivating a balance of mind is therefore, extremely useful.

Om Shanti Om

I have been writing for a month. Happy anniversary me. Wooo

kool & the gang celebrating good times with me

Week one: Really only ½ a week but euphoria at being free to “begin to finish” I experienced joy at loafing around re-reading Marx and organising lever arch files. I skipped home from the gym mid morning and visualized finishing the thesis ahead of the timeline. This would allow me to spend the rest of special leave mooching in galleries, eating brunch at Providores, reading Vogue, and attending intellectual salons all over Europe. How cool was my life? Waaaayaaaay cool.

Week two: I wore chunky knits, reading glasses, and silk neckerchiefs. I was serious goddamnit, and my fashion story necessarily reflected this. Went to the library, saw my supervisors, read journal articles, updated my bibliography, structured chapters. As my favourite stylist Jay Immanuel is fond of saying to the models during shoots, work as if the rent is due tomorrow. Top Model? Pah! Britains next top thesis more like it. I was serving it.

Week three: was awake and at my desk before most people had their first thoughts of coffee. I’ll never finish, so best just give up sleep. Whilst the rest of the country slept I read Foucault and drew mind maps. I wondered if Foucault had drawn mind maps? I listen to Running up that Hill and decided if I only could I would make a deal with God to swap places. I wondered if Kate Bush had done mind maps? I became fanatical about creating the ultimate brain-food open sandwich and drew a mind map of various toppings. Finally on the Sunday I was lured to Hotel du Vin for a long lunch at someone else’s expense. Only fine dining broke the cycle. I went home to sleep for 48 hours.

avacado food of the gods & top of the charts for open sandwiches

Week four brought a vicious bought of impostor syndrome. I considered the possibility of simply handing in a one page mind map in lieu of the actual thesis and keeping my fingers crossed the external moderator might be wooed by my uncommon approach and ability to accessorizes any outfit. Obsessed with a fear of obscurity I chose wine and socialising, followed closely by self-reproach, more alcohol, more going out. This is intriguing, because despite all the hoo-haring, I somehow produced a prologue and introduction.

Week 5: It is so “on”. I’m giving it some ones and twos on the thesis front. I’ve sent work to the project supervisors ahead of time and everything. Had a paper published, found out I’d been quoted in Times Higher Education, and got contacted by a journalist from California interested in my not quite written thesis.

Consequently I’m indulging in a soupcon of fabulousness for a few days. Oh Oui. Mes lecteurs chéris et personnes très intelligentes I am away to Paris. The land of abundant éclairs, where the men say bonjour mademoiselle, and even regular folk have “le look”. I love Paris in Spring-time.

Two items have caught my attention in the National media this week. The article in The Sunday Times magazine supplement about face-book, and the feature in the digital planet pod-cast from The World Service on the 29th about an ancient Aboriginal tribe and DRM. As a quick aside I have always been quite big on pod-cast, but since I got my iPod touch the other week I have found a renewed ardour. I listened to the BBC in the gym this morning and I’ve been punctuating journeys on public transport with snippets of audio dharma. Isn’t technology marvellous?

The feature about the The Mukurtu Wumpurrarni-kari project is a fascinating example of the social shaping of technology and a rare example of a non Westernize slant on the whole digital rights discussion. This captured me because it considered deep rooted cultural practices in the development of online content. To my mind a really excellent example of anthropology in practice.

But The Times article… well first off, I was quite surprised to be even reading it. I am not a fan of the paper as it is, but buy it on a Sunday because the style section is one of the unsung heroes of the fashion press. This article struck me as very old hat. I hope they aren’t going to do this every week like the Mail on Sunday / Princess Di thing.

Here are the main points ZZzzzzz….see going all sleepy already it’s so yesterdays news.

• Social networking is really popular I’m sorry, but even my mother a complete laggard is aware of this.

• Online personas may not be the front of an authentic person. People are not always who they say they are, plus there are wierdos on social networks. There is no such thing as an authentic self. Come on.

• We are in the throes of a revolution, (imagine dramatic music in the background here) Who can predict what it’s impact will be? I am so irrated by this I find it hard to type. Article did not include a definition of revolution either. Rubbish.