thinking is the new black

Despite the recent bad press circulating on the net about the extensive bills new iPhone users are getting in the U.S , and the critical article in the guardian last week over here about the touch pad interface being slow to use, I really, really, want an iPhone.

I am not happy with my current Motorola, and was considering a blackberry but now I’m not so sure. If you want a sad story in seduction and product placement I chose my existing phone because Jack Bauer has it in the last season of 24. The thing is
I really do not need a new phone and I have spent the last two and a half years of my life dissecting the Apple brand; looking at the social-economic reasons people are persuaded they require an iPod or that Mac’s are different, and yet here I am longing to be amongst the first in the UK to hold this sexy little gadget in my hands…. It reminds me of a chapter in the wonderful Rebel Sell about the contradiction of consumption “ I hate myself & want to buy”.

Perhaps the iPhone is like the blue pill in the matrix?