“examines the intersection of genome sequencing and digital media practices through a discussion of interactivity, social networking and genome browsing which centres around the personal genome sequencing company23andMe “

In terms of social networking 23andMe has a community function whereby users compare their genome data with other people signed up for the service. As I commented last night I can really see this ending up as some sort of face-book style application  / public profile. 

What was especially interesting to me is that Google is one of the investors of 23andMe. 

As the article points out

the investment could be seen as Google’s first step towards indexing genetic information.

Food for Thought

If Google were able to combine the immense amounts of user data they collect right now with the health and medical data that could potentially be gathered from Google Health AND combine that with data potentially available to them through 23andMe, a person’s Google profile could be a dangerous thing. What if this hypothetical Google profile ever got into the hands of a health insurance provider? Could you be denied coverage based on a genetic predisposition to cancer? What if you also often search terms like “breathing problems” and “wheezing,” or you’ve emailed a cancer specialist to try and get an appointment?