Look at these beauties. Marks & Spencer £35. That’s right, M&S.
In a word – HOT.



Last week I trawled the shops looking for a pair of black shoes. IMHO Brighton is woefully lacking in shoe shops. OK we’ve all the usual suspects: Office, Aldo, Moda in Pelle, Kurt Geiger, L.K Bennet. This season they are filled with what I can only describe as hooker shoes; if you’re a professional pole dancer there is an abundance of choice. I won’t pay £70-200 on mass produced high street shoes. I’d rather throw another £100 in the pot and buy a well-made designer shoe for life, but alas this is not an option on my budget . So, as I trudged home empty handed, almost seething and seriously considering opening my own shoe shop, I thought I would at least pop into M&S and buy some hold ups. Whilst in hosiery, maybe just maybe I thought … and so I drifted into the shoe section. Ohmydays, congrats to M&S, their collection is full of reasonably priced Jimmy Choo, D&G and Pedro Garcia inspired loveliness.
The next day I dragged a friend in to a branch to show her and we both came out with a pair of these (£25).
Cue facebook update to spread the word, followed by derision and scoffing by my following that M&S are not trendy; I’m just getting older.
M&S have done so well building a myth of sensuality around their food product line and as for the clothing, have enjoyed the Twiggy effect. They now have a new million pound campaign with Mylene Klass, VV Brown, Danni Minogue and Lisa Butcher. The message is glamorous and glossy, yet with connotations of bland Saturday night family entertainment and a Daily Mail readership it’s confusing to me. It’s not fashion. They traverse all demographics offending no one with their middle ground signification; not exactly edgy and definitely not style. And yet M&S have collaborated with the likes of fashionista favourite Patricia Field in the past ( 2008 I think?) and attempted brand synergy through their association with Vogues Fashion night out in September. I do wonder about this? What do regular M&S shoppers make of it all and is the brand mediating confusing mixed messages?
I had a quick scan on the interweb of dreams and found folk think of M&S as the grande dame of the high street. It carries connotations of heritage, britishness, value and quality. All good. However, Per Una is loathed by stylists. I read a few scathing comments about how in the wake of the Madonna effect on the 50+ market M&S should just do away with it. “Oh look there’s Twiggy, aww love her” can’t sustain the brand forever and one camel coloured leather skirt does not a new myth make.
As for me, am I get older? Of course. Less stylish, mais non! And as Coco Channel once said “style never goes out of fashion”.








